M3T Data Management

Traffic Count

Measurement of pedestrian and vehicular volume to support site selection, infrastructure planning, retail placement, and mobility research.

Traffic Count

Overview

Understanding foot and vehicle traffic is essential for evaluating site potential, optimizing branch locations, and determining commercial viability. M3T conducts manual and digital traffic counting using trained field enumerators and structured observation tools.

Key Features

  • Pedestrian & vehicular count
  • Peak-hour flow analysis
  • Intersection movement tracking
  • Roadside audit & zoning classification
  • Continuous hourly or segmented count options

Typical Workflow

  1. Site scoping & map plotting
  2. Enumerator placement & briefing
  3. Count execution (manual or digital)
  4. Hourly data validation & sync
  5. Volume & flow analysis
  6. Reporting with visual heatmaps

Deliverables

  • Hourly and daily traffic logs
  • Traffic volume charts
  • Pedestrian/vehicular comparative tables
  • Intersection flow maps
  • Recommendations for site potential